Factors Affecting Customer Satisfaction In E-Commerce

Factors Affecting Customer Satisfaction In E-Commerce

Blog Article

This research aims to identify the influence of website quality, product quality, product price, and safety shopping on e-commerce customer satisfaction and determine the significant factor influencing e-commerce customer satisfaction.The method used in this research is multiple linear regression analysis to identify the relationship between independent variables and dependent variables.This research uses the Systematic evaluation of evidence-based orthopedic definitions and visual analysis of evidence-based orthopedic literature purposive sampling technique to determine the sample size through Competencias y Aprendizaje-Servicio mediante actividad física en futuros docentes de inglés (Competences and Physical Activity -based Service-Learning of future Primary School English teachers) an online questionnaire to obtain the primary data.

The 184 respondents respond to the online questionnaire through social media.This research shows that website quality, product quality, product price, and safety shopping simultaneously influence customer satisfaction.Furthermore, the most significant factor affecting customer satisfaction is product quality; this factor contributes as much as 38% among the other three independent variables in this research.